The Psychology of Pro-Environmental Communication: Beyond Standard Information Strategies


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The parts of this book dedicated to accounting for the role of intraorganizational dynamics and innovation are arguably the most useful. These insights are applicable not only to environmental communication, but also organizational communication and management. Please sign in to write a review. If you have changed your email address then contact us and we will update your details. We have recently updated our Privacy Policy. The site uses cookies to offer you a better experience. By continuing to browse the site you accept our Cookie Policy, you can change your settings at any time.

Klockner author Sign in to write a review. We can order this Usually dispatched within 3 weeks. Quantity Add to basket. This item has been added to your basket View basket Checkout. The environment is part of everyone's life but there are difficulties in communicating complex environmental problems, such as climate change, to a lay audience.

In this book Kloeckner defines environmental communication, providing a comprehensive and up-to-date analysis of the issues involved in encouraging pro-environmental behaviour. Added to basket. Green Philosophy. Roger Scruton. The End of Nature. Bill McKibben. In The Field. Cathy Lane.

The Psychology of Pro-Environmental Communication

Pass It On. Joanna R. The Ecological Thought. Timothy Morton. Looby Macnamara. No Impact Man. Colin Beavan. Cradle to Cradle. Michael Braungart. The Natural History of Selborne. ASI is led by a committee of employees who are committed and passionate about the environment. The consultant helped the Committee create an overarching sustainability plan for the company that incorporated previous ASI initiatives into a manageable and efficient framework.

Their extended recycling program began with a wicker basket that was used as a receptacle for dead batteries in the office and, eventually, for batteries employees brought from home. Archipelago encouraged this behaviour to foster the environmental ethic of the staff. The company office is currently equipped with 7 dual flush toilets that allow the user to select a reduced flush volume rather than the full volume for every flush.

Other ASI activities include stocking their kitchen with reusable mugs, duplex printing, and in-office composting. Archipelago uses several strategies to encourage employees to engage in ASI. Office competitions in green commuting and waste reduction are held as fun incentives for employees to engage in environmental practices. Archipelago also invites the float-home community behind their offices to utilize their extended recycling services and this encourages staff to engage in PEBs as it positions the company as a positive i.

Archipelago plans to further reduce their ecological footprint by concentrating on reducing energy usage and waste production and encouraging staff to use alternative transportation. Archipelago is committed to developing a system to properly track metrics of water and energy usage. The intended uses of these metrics are to both assess ecological footprint and measure return of investment on green installations such as energy-efficient lights and low flow toilets.

In addition, the ASI Committee plans to take pictures of the amount of recycling diverted from the landfill each month then post these pictures on the recycling bins to boost employee morale in recycling efforts. Additional services provided by Smart Dolphins include assistance with online marketing campaigns.

This program was championed by another employee after the initiator of the program left the company, but lost momentum after the second program champion left. In , Adrian Nyland, Vice President of Smart Dolphins, reignited the program by combining the different initiatives implemented in into a comprehensive action plan. Nyland identified his motivations for revisiting office greening initiatives to be a reduction of ecological footprint, increase in reducing expenditure i. Smart Dolphins allows many of their employees to work remotely from home, which reduces vehicular emissions.

Allowing employees to work remotely was not initially planned as a sustainability initiative; however, it has since been recognized for its environmental benefits and is now considered when drafting new work plans and schedules. Currently, approximately one employee works remotely per week. This system reduces greenhouse gas emissions by up to 0.

Smart Dolphins utilizes a customer relationship management CRM software program to allow them to efficiently work with clients. In this manner, CRM both dramatically reduces paper waste and decreases vehicular emissions by identifying shortest driving distance between the company and their clients. Nyland discusses the initiatives with staff then designates each employee as a lead for a specific initiative. Because each employee assumes responsibility for a particular initiative, office greening tactics are heavily driven by peer-to-peer learning exchanges and staff are kept committed to the sustainability program through reminders from colleagues to, for example, turn off lights or compost organic waste.

However, Nyland is conscious of the fact that the company needs more operational practices in place before the company can begin advertising their environmental sustainability. To achieve their goal of being legitimately marketed as a leading green IT company, Smart Dolphins aims to both increase their environmentally friendly practices and develop a system that accurately captures the reduction in their ecological footprint resulting from these initiatives.

Learn More About AbeBooks. Advanced Solutions, an HP Company. About Advanced Solutions. Archipelago Marine Research.

Environments change behavior: Bill Strickland at TEDxMidwest Youth

About Archipelago. BC Hydro. Save Water in the Bathroom [article no longer online]. BC Stats. Bem, D.

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Self-Perception Theory. Advances in Experimental Social Psychology, Volume 6, Burger, J. Replicating Milgram: Would people still obey today?

American Psychologist, 64 1 , Casselman, B. Politically correct developments. Wall Street Journal - Eastern Edition, Environmental Protection Agency. Clean Energy: Calculations and References. European Commission. Fishbein, M. Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley. Gomez, C. Barrett Values Centre. Gunningham, N. Hanson, G. Development and validation of a multidimensional scale of perceived work-family positive spillover.

Journal of Occupational Health Psychology, 11 3 , Hardin, G.

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The Tragedy of the Commons. Science, New Series, , Industry Canada. Corporate Social Responsibility. Kollmuss, A. Mind the Gap: why do people act environmentally and what are the barriers to pro-environmental behavior? Environmental Education Research, 8 3 , Lynch-Wood, G. Journal of Law and Society, 34 3 , Millennium Ecosystem Assessment. Overview of the Millennium Ecosystem Assessment. Ouellette, J. Habit and intention in everyday life: The multiple processes by which past behavior predicts future behavior. Psychological Bulletin, 1 , Rogers, E.

Diffusion of Innovations 5th ed. New York: Free Press.

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Ronis, D. Pratkanis, S. Greenwald Eds. Florence, KY: Psychology Press. Schultz, P. Psychological Science, 18 5 , Tudor, T. Voydanoff, P. Human Relations, 54 12 , Weber, M. The Theory of Social and Economic Organization. Parsons, Ed. New York: The Free Press.

Perspectives of artist–practitioners on the communication of climate change in the Pacific

First of all, great work on a well-written study. I was impressed with the initiatives these companies implemented to reduce their footprint and become more sustainable. I was particularly interested in the storage of electronic records by AbeBooks to reduce their environmental impact. There are several organizations currently undertaking electronic records management.

Our organization recently undertook this task. As an organization with employees it is astonishing both how difficult this initiative is to implement but also how much paper we can actually save by doing it. While several of the programs listed indicated the costs associated with the programs, there are several initiatives currently being utilized that can save money. Proving that sustainability is not only for small employers, in , the Ford Motor Company undertook the task of cleaning up operations at its River Rouge manufacturing plant.

They implemented many sustainability programs but also eco-efficient systems to capture and treat wastewater on the property.


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In fact, in many cases, organizations are realizing savings through sustainability initiatives and improving relationships with employees and customers. In addition, decreasing water and electricity consumption in an organization not only makes sense from a business perspective but also has less of an impact on the planet and future generations as resources are not depleted so rapidly.

I believe that while governments have a role to play in creating legislative and policy framework for sustainability, organizations and individuals have the real responsibility for driving it forward. As the study pointed out, an organization is essentially a second family for many people given the amount of time we spend at work.


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  • Informal and formal peer networks can help support pro-environmental behaviours and can help make the transference from work to our home life. Thanks again for your work on this study. Reference McDonough, W. New York: North Point Press. I completely agree with you in respects to our government need to drive the changes with the implementation of policies and protocols. Even though we might not all agree with all environmental standards, many people need to see leadership coming from our government whether it be municiple, provinical or federal. Currently I feel like our governments are letting Canadians down.

    The federal government is not showing leadership in regards to environmental changes on the world stage, which I believe we are therefore letting down the world as in some cases we are world leaders. The federal government instead has been decreasing environmental leadership, pulling funding and programs. And as a worker in the environmental sector of Alberta, our provincal government is lacking on their own policies as well. The extraction of resources seems to be a higher priority than holding industry to strict environmental standards.

    The Psychology of Pro-Environmental Communication: Beyond Standard Information Strategies The Psychology of Pro-Environmental Communication: Beyond Standard Information Strategies
    The Psychology of Pro-Environmental Communication: Beyond Standard Information Strategies The Psychology of Pro-Environmental Communication: Beyond Standard Information Strategies
    The Psychology of Pro-Environmental Communication: Beyond Standard Information Strategies The Psychology of Pro-Environmental Communication: Beyond Standard Information Strategies
    The Psychology of Pro-Environmental Communication: Beyond Standard Information Strategies The Psychology of Pro-Environmental Communication: Beyond Standard Information Strategies
    The Psychology of Pro-Environmental Communication: Beyond Standard Information Strategies The Psychology of Pro-Environmental Communication: Beyond Standard Information Strategies
    The Psychology of Pro-Environmental Communication: Beyond Standard Information Strategies The Psychology of Pro-Environmental Communication: Beyond Standard Information Strategies
    The Psychology of Pro-Environmental Communication: Beyond Standard Information Strategies The Psychology of Pro-Environmental Communication: Beyond Standard Information Strategies
    The Psychology of Pro-Environmental Communication: Beyond Standard Information Strategies The Psychology of Pro-Environmental Communication: Beyond Standard Information Strategies

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